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After having dominated money transfer service market in Cameroon over a long period of time, Express Union faced severe market share drop with the arrival and expansion of the Mobile Money in Cameroon. In an attempt to get back in the money sending market in Cameroon, Express Union introduced to the market in 2016 its Mobile Money solution called Express Union Mobile Money or EU Mobile Money.
Express Union Mobile Money propose six (06) principaux services à ses utilisateurs :
From Express Union Mobile to EU Mobile Money
In 2008, long before the arrival of Mobile Money in Cameroon, Express Union launched Express Union Mobile, its mobile money transfer service. The goal of Express Union Mobile then was to allow customers with an Express Union account to send money across the country directly from their mobile phone either via SMS or USSD, and thus avoid long queues the Express Union agencies. Après avoir été longtemps le leader de l’envoi rapide d’argent à travers le Cameroun, l’entreprise Express Union a vu ses parts de marché chuter avec l’arrivée et l’expansion du Mobile Money au Cameroun. Dans l’optique de se repositionner dans le marché d’envoi d’argent au Cameroun, Express Union a introduit sur le marché en 2016 sa solution de Mobile Money appelée Express Union Mobile Money ou EU Mobile Money. With the introduction of Orange Money in 2011, then MTN Mobile Money in 2012, Express Union, like most money sending services, started losing customers, who were alla gradually switching to electronic mobile wallets, which offered easier, faster and above all, much cheaper money transfer service. It is in this context that Express Union decided to introduce into its range of financial services, its electronic money wallet called EU Mobile Money, in order to try to regain some market share in the money transfer market and gain a place in the segment of electronic money in Cameroon. A market dominated by MTN Mobile Money (with 40.7% market share) and Orange Money (with 40.3% market share).Express Union Mobile Money: How it works
EU Mobile Money is the electronic mobile wallet of Express Union Finance S.A., the microfinance institution specializing in fast money transfer, savings and investiment. EU Mobile money is a Mobile Money solution allowing unbanked users to perform common transactional services from their mobile phone, just like other Mobile Money solutions such as Orange Money, MTN Mobile Money, YUP etc. EU Mobile Money is available through the EU Mobile Money mobile app, or USSD codes *033# and #237*333#.How do I create an EU Mobile Money account?
Creating an Express Union Mobile Money account is fairly straightforward. You must go to a point of sale or to an Express Union partner with your mobile phone and a valid national identity document (national identity card; passport; receipt). Although we can read on the Express Union website that it is necessary to go there with in addition an old invoice, a location map and 4×4 photos, photos and other additional information such as your address will be taken on site. However, you must plan for a minimum opening amount of 1000 CFA Francs, which is essential for activating your account. Express Union Mobile Money mobile application You do not have to have the Express Union Mobile Money app on your smartphone to perform money transfer and bill payment transactions. These different transactions can in fact be carried out using the USSD codes of the wallet (* 033 # and # 237 * 333 #). The Express Union Mobile Money app is available free on Google Playstore, for users with an Android smartphone. The application weighs 6.8 MB and requires at least an Android 4.0 version to work. To date, the app has registered more than 100,000 downloads from Google Play. The EU Mobile Money app is not available for iPhone. The only app available on the Apple store is the Express Union Canada app. Express Union Mobile Money services Express Union Mobile Money offers six (06) main services to its users:- Money transfer
L’application mobile Express Union Mobile Money
Il n’est pas indispensable d’avoir l’application Express Union Mobile Money dans son smartphone pour effectuer des transactions de transfert d’argent et de paiement de factures. L’on peut en effet effectuer ces différentes transactions en passant par les codes USSD du wallet ( *033# et #237*333# ). L’application Express Union Mobile Money est disponible gratuitement sur Google Playstore, pour les utilisateurs ayant un smartphone Android. L’application pèse 6,8 Mo et nécessite pour fonctionner, au moins une version Android 4.0. A ce jour, l’application enregistre plus de 100 000 téléchargements sur Google Play. L’application EU Mobile Money n’est pas disponible pour iPhone. La seule application disponible sur Apple store est l’application Express Union Canada.Les services Express Union Mobile Money
1. Le transfert d’argent
L’application Express Union Mobile Money permet à ses utilisateurs de faire des transferts de compte à compte, vers un autre utilisateur Express Union Mobile Money. Les transferts d’argent de compte à compte chez EU Mobile Money sont gratuits. Les transactions de transfert d’argent peuvent également être effectuées en passant par les code USSD, ou par SMS via les numéros suivants : 8081 ; 8007 ; 8041 ; 696630812 ; 677117148 et 661026142.Transfert d’argent par SMS
Le transfert d’argent par sms chez Express Union se fait en envoyant par SMS un message comme suit : » EM (espace) Téléphone du bénéficiaire (espace) Montant (espace) Code secret « . Exemple : EM 6974501320 5000 1977. Il est aussi possible d’effectuer des transferts vers d’autres opérateurs Mobile Money autres qu’Express Union Mobile Money. Pour cela, il faut choisir l’option 4 (vers autres opérateurs) plutôt que l’option 2 (vers un client non EUMM) pour effectuer un transfert vers un compte non Express Union Mobile Money via le réseau GIMAC.2. Le paiement marchand
Il est possible de payer chez un marchand ou de régler ses courses dans un supermarché par Express Union Mobile Money avec ou sans l’application mobile. Il suffit pour cela d’approuver la transaction en plaçant son téléphone près du terminal; et ce lorsque le commerçant aura initié la transaction en entrant le montant et le numéro Express Union Mobile Money.3. Le paiement des factures
Le service Express Union Mobile Money permet également de régler les factures suivantes:- Electricité (Eneo)
- Eau (Camwater)
- Abonnements (Canal +)
- Frais de scolarité (Établissements secondaires et Universitaires)
- Frais de concours
1 comment
The system of money transfer is so good. I created my own account.
Please i which to ask if its possible to have someone’s ID card photo from u people after he/she registered on this account?